Mercado Pago

Mercado Pago

Digital Campaign

Digital Campaign

Develop a creative concept that can later be translated into social content, with the goal of strengthening consideration of Mercado Pago as the best payment collection solution for SMBs → Top HiLo & Low.

Develop a creative concept that can later be translated into social content, with the goal of strengthening consideration of Mercado Pago as the best payment collection solution for SMBs →
Top HiLo & Low.

1

1

Core Insight.

Core Insight.

3

1

3

Content Pillars.

Core Insight.

Content Pillars.

Target Segment.

SMBs

SMBs

Target Segment.

In this Key Visual, we aim to find the middle ground between illustrating
our concept and using the elements from the brand book.

From a graphic standpoint, I used three containers in different sizes to highlight three key elements: our seller, the Point Smart, and a detail from the business category we are targeting.

In this Key Visual, we aim to find the middle ground between illustrating our concept and using the elements from the brand book.

From a graphic standpoint, I used three containers in different sizes to highlight three key elements: our seller, the Point Smart, and a detail from the business category we are targeting.

Next Project

Next Project

Simple, bold.

Simple, bold.