Spotify

Spotify

Product Experience Design

Product Experience Design

The concept was built around the insight that Gen Z enjoys the process of curation as much as the final result.

Inspired by GRWM culture, fashion moodboarding, and the ritual of getting dressed, the experience guides users through outfit-focused prompts that gradually shape a playlist tailored to their style, mood, and visual choices.

1

1

Shareable Card.

Shareable Card.

3

1

3

Interactive Prompts.

Shareable Card.

Interactive Prompts.

Digital Experience in-app

Full

Full

Digital Experience in-app

Narrative

Narrative

The experience was designed as a story-driven journey that builds anticipation through each interaction. Users are welcomed with an engaging preview, unexpected visuals, and immersive sound design before moving through a series of prompts that evolve from simple to more expressive choices.


Starting with Activity, inspired by TikTok GRWM dialogue, the flow sets a relatable tone, then narrows the outcome through Color and adds personalization through Texture, where swatches adapt based on previous selections.


The journey ends with a personalized playlist and a playful share card, transforming a simple generator into a memorable, interactive, and shareable brand experience.

The journey was structured as a narrative flow that moves from discovery to personalization. Each interaction builds anticipation through unexpected visuals, immersive sound cues, and playful prompts, creating a sense of progression as users move from activity, to color, to texture, and finally to a personalized playlist outcome.

The journey was structured as a narrative flow that moves from discovery to personalization.

Each interaction builds anticipation through unexpected visuals, immersive sound cues, and playful prompts, creating a sense of progression as users move from activity, to color, to texture, and finally to a personalized playlist outcome.


Next Project

Next Project

Simple, bold.

Simple, bold.